What makes a Successful Restaurant Business?Know your customer base - Knowing all about your customers is one of the most important tips on running a successful restaurant because they are the ones who will bring in the money. You should know what kind of food your customers like, how often they come to eat out, and where you're located because all three of these factors can affect whether or not you succeed as a business. For example, if there aren't many people living nearby then it might be harder for them to visit on occasion when they get hungry, so do some research into this before making any grand changes. Understand the competition in your area and think about ways to differentiate yourself from them - Creating a unique experience can help you to stand out from the rest of the competition. This makes it easier for people to pick you over other restaurants if they feel like your food tastes better or there's something about your restaurant that others don't have. Make sure you know what kind of competition is nearby because this will impact how well you do as a business. For example, if there are several similar businesses located nearby then customers might choose one place over another based on price alone, without considering anything else. The opposite can also be true; sometimes two different types of businesses work well together and increase each other's customer base so before making any big changes research everything carefully to find out what works best in your area. Understand your market's needs by asking questions from customers and taking note of feedback - Customer feedback is one of the most important ways to find out if you are doing things right and where you need to improve. It may be something as small as not having enough salt shakers or they didn't like the decor. Don’t make assumptions, find out what your customers want and you will succeed. If you can show people that your business is better than others in any way then this could help you to stand out from the crowd. Get ideas for new menu items by asking questions from your existing customer base. Check feedback carefully on each item before adding it to a new menu. Customers are always right so take note of their comments even if it isn’t positive (use negative feedback to improve). Create a menu that appeals to everyone while still maintaining high quality standards - Your menu should cater to everyone's likes and tastes making it more likely that they will come back to you again and give good reviews. Slowing down the process of your menu may mean getting less customer orders but it means more people are satisfied by what is served up. Keep menus simple, make sure there isn't too much information on them or customers won’t be able to read them easily. Ensure food presentation looks appetizing, don’t just place items haphazardly across a plate as this can put some people off. If you have slow service then write apologies onto the bill so that customers know why they had such long wait times. Use social media platforms to promote your restaurant while engaging with customers on a personal level - Social Media channels are the newest and most engaging method of promoting a business. There are many social media platforms to choose from, but be sure to select the one that your target market is most active on. This will increase engagement and help you find new customers in no time at all. It is equally important to be personable with customers, tweet about deals or specials at the restaurant regularly so people know when they can use them, share photos of food items and in general make it easy for people to learn more information about what you offer. Provide links through Instagram stories or snapchat filters and tag nearby locations if appropriate. Ensure all images are high quality as this encourages others to visit your venue too. Got a great drink menu? Include an image of every item on your profile page along with their prices so users can browse before making decisions offline. Hire employees who are passionate about food, service, hospitality, or other aspects of the business so that they can provide excellent customer service for every guest - Finally, the biggest deciding factor for a customer is the experience they get in a restaurant, which is created by the employees. Personable and pleasant staff are what can make or break a restaurant business. It is also nice when customers are greeted by well-dressed staff, in crisp clean uniforms. Such accessories like waist aprons with pockets help your staff to be more effective and efficient in their service as well.By following these simple tips, you will be on your way to running a successful restaurant business. When it comes down to it, every customer is important and deserves quality food and service for the money they spend at your establishment, hence creating a memorable guest experience is vital for the survival and success of any business of this nature.