Google My Business is a Google tool that helps small businesses. It gives them the ability to manage their business information on search results pages, including directions, store hours and more. This can be helpful for potential customers who are looking for your products or services in the area, as they will easily find you when searching online. You can also use many strategies in order to bring more visitors to your business, including such things as GMB listing optimization, GMB SEO and others. For example, you can add a video that will help potential customers understand the benefits of using your products or services. Google My Business is free and easy to use. All you have to do in order to get started is create an account on googlebusiness.com where you can add all needed information about your business along with photos from multiple angles so people know what they are looking for when visiting. Adding maps and directions is also useful for this reason as it allows them to easily find your location by following simple instructions provided by Google Maps app (that's included). It doesn't matter if you're running a single-location mom-and-pop shop or large multi-store retail chain, you will gain many benefits from using Google My Business. The benefits of using Google My Business include: Google My Business is free - no need to pay a monthly fee As mentioned before, Google My Business is completely free for any business, from a single local mom-and-pop shop to a large multi-national retail company. Google is the most widely used search engine with over 95% market share and 67% Market Share in eCommerce Search. Using Google My Business can provide your business with higher rankings on local searches which will help drive potential customers who are looking for what you offer within close proximity. With GMB optimization you can achieve so much more than you initially set out to, especially if you partner with an experienced company that provides local pack SEO services. You can add photos of your business and share information about it with customers You can share a lot of information about your business with customers. You can let them know where you are located, how to contact you, your hours of operation and more. You can add photos of the inside/outside of your business for people who would like a better look at what they're buying into before visiting or calling. This also allows others in the community that have never been there to see what it looks like from an outsider's perspective which may entice them to pay you a visit as well. This is just one step towards creating unique content on Google My Business about your brand, but with over 90% of consumers saying their purchase decisions are influenced by online reviews this could lead potential customers right to your door. Google My Business Campaigns help leverage your business' unique selling points (USPs) by allowing you to show off your business. Google My Business is easy to set up and enables businesses of all sizes and industries to manage their online presence across Google Search and Maps from one place. In addition, it also presents opportunities for engaging with customers through personalized content that can be edited directly from the dashboard. It is easy to create an account and you don't have to be a professional designer or web developer It is easy to create an account on GMB and you don't have to be a professional designer or web developer to do it. It only takes minutes of your time, rather than hours or days for companies that do it themselves online. Once the page is created, all you need from there is new compelling content every week so customers can find you easily when they search on Google Maps. Create a profile for your business on the map, which will help people find you more easily You can use Google Maps to create a profile and start attracting new customers. Simply create a profile for your business and make sure to provide all the necessary information about your business. Make it easy for people looking online when they are ready to order or contact you. Once you have created this page, Google Maps will help expose these pages through its search engine results pages (SERPs). Customers can also find local businesses by simply clicking on "Maps" in their mobile device's app drawer. This means that finding great places nearby is literally one click away. You will be amazed at how much more traffic comes from just having a map listing which includes photos of your business location and services provided. Use Google My Business to keep track of reviews from customers Reviews and recommendations are an important part of a company's marketing strategy, whether they're on the web or through word of mouth. Google My Business allows you to keep track of all reviews and ratings from customers that have been submitted online. You can thank them by responding personally with comments or even follow up questions if necessary. This is extremely important because it will help build trust between your business and its future clients as well as current ones. You will also be able to use Google Analytics to see how many people are reading these reviews which will give you insight into what works for each page or location on your website, so that you can continue improving the customer experience. Add events, offers, hours of operation, and even menus. In addition to all of these other benefits, you can also easily add events, offers, hours of operation and even menus to your Google My Business page so that potential customers know what they're getting into before they get there. If you haven't created a Google My Business account for your business, do so today. You are missing out on an amazing opportunity to have control over what information people see about your company. This is especially important if there are negative reviews or other bad publicity that could be ruining the reputation of your company. With Google My Business, you can take charge and claim ownership of all the content published online about your brand by providing accurate contact details and customer service hours. It is never too late to start managing how potential customers perceive your business with this free tool from Google.