3D printing is definitely an interesting technology, and Ienjoy following it. This technology has made its way into several industries.Some of these industries include medical, architectural, product development,and even hobbyist manufacturing. There are quite a few applications without adoubt, and the number of applications is consistently rising. First off, whatcan 3D printing do? 3D printing is an enthralling form of manufacturingtechnology that allows for the layer by layer creation of various products froma wide variety of materials. This technology can be used to create prototypesof products, some fancy desk art, functional parts, or intricate visuals. Inthis article I want to highlight the power of unique visuals. These visuals cansimply be some cool desk art or pieces, but they have so much potential. Let’s talk about the oil and gas industry, and how it couldbenefit from this technology. I mentioned that 3D printing can create uniquevisuals. By visuals, I mean manufactured products that can have a large varietyof properties. Keep in mind, I’m not talking about a cool picture on a piece ofpaper, and I’m not talking about a computer image – I’m talking about a threedimensional object. Let’s jump right in. If you don’t know this, there is a lot of money involvedwithin the oil and gas industry. Just the operating costs of some wells costwell over 20 million dollars, and the returns are usually at least 3-4 timesthe expenditure. One interesting fact about the oil and gas industry as well asother industries is this: 100% of all wells are generated by sales. A locationhas to be “sold” to big corporations or managers with the capital to spend.100% of all sales are generated by marketing in one way or another. So… whyaren’t these companies investing more into marketing? That’s exactly how 3Dprinting can help. I’m sure there are various names for the engineers who findprospects (locations to drill), but I’m going to refer to them as salesrepresentatives. Essentially, that’s what they are. These sales representativeshave to market their ideas for any business to be made. Let’s talk aboutincreasing the power of marketing efforts. Through 3D printing, physicalvisualizations can be created to aid sales representatives. A full color visualizationof a landscape with pieces that can be removed and stacked can be developedthrough 3D printing. This concept allows for very intricately created pieceswhich can show that exact details of various prospects. Aside from that, insimple terms, visuals through 3D printing can look very clean, and veryprofessional. These visuals can help present an idea to companies or managers,and that is exactly what marketing is. Presenting an idea in a professionalmanor is what drives sales. If a visual was enough to create only one sale, therevenue generated could be huge. Let me refer to my father’s business. Hiscompany revolves around locating prospects for drilling, and presenting them tocorporations with large amounts of capital. This company basically says “Drillhere,” and they work off a commission of around 3%. What’s 3% of a 60-80million dollar well? A lot. That’s what it is. If a visual created through 3Dprinting helped assist this sale, that visual instantly made well over itsexpenses. A very large detailed visual MIGHT cost up to $10,000, but thatnumber is pretty darn steep. Odds are, the expense will be less than that. Aprospect fee given to my father’s company will typically consist of around$250,000. Add that to the 3% commission of 60-80 million dollars. Money. That’sall I have to say about that. What if a visual created through 3D printinggenerated that sale? What if it was just enoughto lead to that sale? Well, the team marketing a prospect would be in business.3D printing truly has the power to help marketing efforts within the oil andgas industry.