In the U.S. payday loans have become a very popular option in the course of recent years. There are more and more companies appearing and they attract more and more customers. The idea behind such lending is a simple one – to help a person in dire need of cash or in some unforeseen situation to get to the next paycheck. This is a good option for many working people to make ends meet. Finding payday loan options are easy to find as there are many companies that offer their services online. Before the appearance of payday loans the only option to get fast cash was to ask for your friends and relatives or to go to a pawn shop. These options were tricky and often fraught with certain complications, either misunderstandings or lost belongings. Now there is no sense to apply for such inconvenient options. Online payday loans are offered statewide and this is definitely something that none of the borrowers in the past could imagine. It is possible to take out a loan without delays in the course of 24 hours and without the necessity to talk to anybody and answer various awkward questions. However, there are a lot of customers who does not trust internet transactions and such anonymous lending. For such customers there is an option of in-store lending. One of the best benefits of online legitimate payday lending is that it takes little time and effort. There is no need to go to a bank and wait in lines and bring lots of papers; there is also no need to get worried about the approval provided that one’s credit score is not that good. Nowadays it is easy to find an online company; however, it may take some time to sort out the priorities and find the one that will suit in you in terms of fees and repayment conditions. Luckily, online search is a good thing and one can easily compare and choose and read reviews and feedbacks. There is no sense in mindless borrowing from the first lender met online, a little bit of browsing will save time and money.A good recommendation is also to look at a lenders license and check the feedbacks of the customers who used the service already. There are states in the U.S. where lending is not allowed by laws and it will be a great mistake to start dealing with indecent lender. Thus, it is recommended to check the lender information in advance and also real the agreement carefully upon signing.Payday loans online are very useful in many unpredictable situations and this is something to be applied for when cash is needed fast and there is no any other option that can work faster. However, they are expensive and require deliberation and thought and should be treated carefully as this is still a type of credit that is supposed to be repaid.