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Contract Manufacturing: The Tool to Build your Nutraceuticals Brand Successfully

Let Food be thy Medicine! Food-based medicines are at the core of a plethora of cultures spread across the world. The importance of food as medicine is prevalent even today. The only difference is that we call it nutraceuticals. Derived from plants, animals, and microbial sources, nutraceuticals are available in isolated or concentrated form. Nutraceuticals or food-based supplements can include dietary supplements, nutritional supplements, herbal remedies, prebiotics, probiotics, etc. The primary benefit of nutraceuticals includes effective prevention and adequate treatment of a range of diseases such as diabetes, obesity, chronic inflammatory disorders, cancer, and many more. A few common examples of nutraceuticals include nano curcumin capsules that contain nano-formulated curcumin and turmeric powder. It helps in managing arthritis, blood sugar levels, joint pain and strengthens the immune system. Aloe vera extract capsules are another nutraceutical product that contains Vit. A, Vit. B, Vit. C, Vit. E, and folic acid. The capsules help with reducing intestinal problems, lowering blood sugar levels, increasing HDL levels, and improving immunity. Why Choose Nutraceuticals as your Next Business Idea? Are you thinking of starting a new business? What about building your brand in the nutraceuticals industry? With the global pandemic of COVID-19, the world has finally understood the importance of nutraceuticals and their usage for treating various diseases & ailments and improving overall health. 1. Incredible Growth Opportunities for Nutraceuticals According to a research report by Grand View Research, the global nutraceutical market is expected to grow to USD 722.49 billion by 2027, with a CAGR of 8.3% over the same period. With rising health awareness among the world population and the growing trend of choosing sustainable, eco-friendly, and natural products that enhance health and improve immunity, the business of nutraceuticals is a lucrative one. 2. Millennials and their Changing Lifestyles Experts believe that many reasons signal long-term growth in the nutraceutical industry. Rapid urbanization and the busy schedules of individuals are giving rise to several health issues. On the other hand, millennials now have higher disposable incomes, and people are more aware of wellness-focused diets. Nutraceuticals fit the requirements of millennials who want to reduce health risks the natural way. Thus, they are a profitable investment for businesses. 3. Availability of Third Party/Contract Manufacturing Solutions Do you want to build a business in the nutraceutical industry successfully? Why become a retailer for someone else when you can create your brand and ensure higher profitability? With modern business solutions such as contract manufacturing, you can deliver quality nutraceuticals products to your customers. There are several contract manufacturers in India; who specialize in third-party manufacturing of clinically proven nutraceutical products. How to Build a Successful Private Label Nutraceutical Brand? If you are passionate about health/wellness and want to be a reliable brand in the world of nutraceuticals, why wait to build a production unit? Make the world healthy with contract manufacturing solutions. When it comes to third-party manufacturing, there are many options available to you. If you have product formulation ready and require manufacturing facilities, the contract manufacturer can help you with it. On the other hand, if you want to sell proven nutraceutical products to your customers, the contract manufacturers also provide a wide range of packaging and labeling options to help you choose. This way, you can take advantage of the growing popularity of health foods even when you do not possess the technical know-how of creating nutraceuticals. No matter your choice, it is essential to choose an expert contract manufacturer. Here are a few aspects to consider while selecting your third-party wholesale manufacturer for nutraceuticals: a) Choose an FSSAI-compliant, GMP-certified, ISO-certified, and India Organic-compliant manufacturer who meets the global regulatory and quality standards of production. b) The manufacturer must ensure a steady supply chain to help you grow the business. c) Discuss packaging options and understand how you can make the product better for customers. d) Find out the MOQ (Minimum Order Quantity) of the manufacturer. They must provide a smaller batch size so that you can experiment with different packaging options. Once you have found your contract manufacturing partner, you can decide how to market your products and build a multi-channel marketing strategy to reach more customers. Take time researching different third-party/contract manufacturers, read online reviews, seek product samples, and make a well-thought decision.

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