When people aim by buying a smart phone, they usually go to the mobile showrooms and spend some time in there to know about the phone that they are going to buy. Here, they come across the sales people, who are aiming to target customers to sell their products, so that they get a bit of profit. This leads to the customer bias towards a particular product and then they fail to get the mobile of their choice. There are so many smart phones by different brands in the market that one cannot decide which ones to buy. Paying a few thousands of rupees is not the big issue for getting a mobile phone. But what really matters is the value of the price that people would be getting. In fact, the manufacturers are producing these items from their units by spending some money for the raw materials. When they release these products into the market, it is highly unlikely that they will put a marked price on them, which is less than the manufacturing cost. It then comes down to the various specifications and the durability of the mobile that people are buying by paying a certain price. In order to cash on the mobile market in the country, various brands are making an advent into India. Samsung is reputed company that has been supplying mobiles and many other electronic gadgets for the common man. It is because the Samsung brand is able to supply affordable products at relatively lower prices that the brand is being liked by people. Plenty of features are found in the Samsung smart phones, which are of utility to people. So, a look at the Samsung Galaxy S2 price in India will show that at this price, what people are getting to use, is highly worthy of the money that they are paying. With a large screen of about 3.7” and capacitive touch screen, the Galaxy S2 is a large phone with a high speed processor for fast internet connectivity. The camera, which is an integral part of the smart phones, in Samsung Galaxy S2 is of about 5 MP, thereby making this particular phone highly demanded among the Indian population. With the Samsung Galaxy S2 price in India at around 10,000 INR, it is highly possible that this phone is bought by many people. A variant of the Galaxy model is the Samsung Galaxy S phone, which is a bit advanced with 8 MP camera, higher processor speed and larger screen. These features make the Samsung Galaxy S price in India a bit on the higher side, but still keep the model in high demand. Similarly, the features and the Samsung Wave 3 price in India are commensurate with the principle that people get what they pay for. This makes the Samsung brand liked by so many people and with the android platform in most of the phones, the brand has catapulted itself to the top of the priority list of the common men, when they go for shopping for a smart phone in India. They get the value of their money are return home as satisfied customers, which reverberates the principle of marketing by the Samsung company in the country.