It's possible to compare this strategy with traditional options and to see that there are some significant differences. When you shop online, you have the opportunity to compare the products that are offered by multiple retailers. Would it be fair to say that this is also possible when shopping on the high street?Although some would argue that it is, there is no escaping from the reality that it would be considerably more difficult. The problem is that there are certain limitations in place. You can only choose to visit the shops that are available and this can have quite an impact on the choices that are available to you.As an example, those living some distance away from major cities may discover that there's a real lack of shops to choose from. Even when there are multiple options in place, it's necessary to consider whether they will have many items in stock. Also, will you really be moving from one shop to the next, comparing prices and product specifications?This raises the whole issue of convenience, which is clearly something that has driven the Internet shopping trend. We all like the thought of being able to sit at home and to be able to compare many different products. But are there any disadvantages to shopping in this way? One factor to consider is that you may not spend as much time comparing what's available as you had initially intended.What this means is that you won't always get the great deals that you had envisaged. But there's also the issue of selecting something that is truly original. The problem is that, instead of using local, independent stores, there may be a tendency to shop at the big online retailers. The result is that you run the risk of making rather unoriginal decisions.How can you possibly hope to combat this issue? One answer involves looking to make different choices, particularly when you come to looking at buying gifts. This is certainly one area where you'll want to be sure that you make great buying decisions. You certainly won't want to run the risk of buying duplicate presents, which are almost guaranteed to lead to disappointment.You might, as a result, turn your attention to buying engraved gifts, or making other selections that very clearly suggest some sense of originality. The key to buying great gifts is demonstrating that you really care, ensuring that the recipient knows that you have taken real care when making your choices.If you're shopping online, then think about making choices that are really personal.